🧠 Trust isn’t just broken. It’s dissolving.
And when trust erodes, so does our capacity to connect, collaborate, and create change.
In this powerful episode, we explore the mechanics and emotions behind today’s trust crisis—from institutions to interpersonal dynamics—and how you, as a leader, coach, or brand, can respond.
🔍 In This Episode:
The difference between trust, certainty, and control—and how we often confuse them.
Why traditional reputation-building doesn’t work in an experience-first world.
How loss aversion and mental accounting from Prospect Theory shape our perception of broken trust.
What the Admiration Equation reveals about rebuilding belief in people, institutions, and brands.
Why micro-moments of PERMAH—Positive Emotion, Engagement, Relationships, Meaning, Accomplishment, and Health—may be the most strategic trust-repair tools we have.
💡 Insight to Take With You:
Trust is emotional. It’s not earned by logic, credentials, or even transparency alone—it’s rebuilt through consistent utility and meaningful human experience.
🧭 Challenge to Reflect On:
Think of someone or something you once trusted… but no longer do.
What broke the bond?
What would it take to restore it—or is that even possible?
📘 Go Deeper:
This episode draws from TCX frameworks like the 12 Utilities and mental accounting of customer expectations. Read the full companion post here:
👉 The Rapid Erosion of Trust
📲 Join the THX Community:
Subscribe, leave a review, and share this episode with someone working to lead through complexity with clarity and compassion. Trust can be rebuilt—one moment, one interaction, one intention at a time.
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