THX Series Hub: The Emotional Economy
A New Way to Measure What Matters Most
We’ve measured GDP, profits, clicks, and conversions.
But what if the most important form of wealth is how we make people feel?
This is a living guide to the emerging Emotional Economy—a future where presence, trust, awe, and gratitude are not just personal feelings, but value drivers that shape design, leadership, and systemic transformation.
Here, we explore how to track, design, and transform experiences using a new kind of ledger—one that maps usefulness, human flourishing, and emotional ROI.
Start Here:
🔹 The ROI of Emotional Wealth (Manifesto)
A declaration for builders of the next economy
Why emotional value is the currency of the future—and how we stop confusing attention with worth.
Whisper Series: The Soul’s Entry Point
A soft, intuitive on-ramp into the Emotional Economy.
These are the moments before the frameworks. The felt shift. The buzzing. The soul whisper.
Toolkits and Frameworks
The Practical Core of the Emotional Economy
🔹 The Emotional Ledger
How to measure emotional ROI using 12 Utilities → PERMAH → Admiration Equation
Includes micro-moment mapping, Prospect Theory insights, and real-world applications.
Coming Soon:
The Emotional Ledger Worksheet (Downloadable)
Diagnostic Questions + Lexicon for the 12 Utilities
PERMAH Experience Tracker
Admiration Trigger Heatmap
Vision and Imagination
🔹 A Day in the Emotional Economy (Coming Soon)
What happens when emotional wealth becomes measurable, fundable, and foundational?
🔹 Emotional Wealth for Systems Builders
How policymakers, product teams, educators, and healthcare leaders can apply emotional ROI.
🔹 12 Utilities in the Wild
A future series: real stories where one utility changed everything—from loss to loyalty.
Who This Is For
Creators and coaches who want to build trust, not just visibility
Brand and CX leaders ready to move beyond NPS
Designers, researchers, and storytellers seeking human truth
System architects ready to change what we measure
Join the Movement
This isn’t just a theory.
It’s a threshold.
A shift from optimization to admiration.
From extraction to elevation.
From measuring attention to nurturing meaning.
📩 Subscribe for new posts, tools, and stories every week.
🗣️ Share a moment that changed you. That made you feel seen, safe, or whole.
Because in this economy, your feelings aren’t just valid.
They’re valuable.
