Welcome to Transform the HX
Where Human Experience Becomes Transformation
From the THX Series Hub: THX Framework Deep Dives
Listen to the podcast episode here.
My insight
For over 20 years, I’ve worked in Customer Experience (CX)—helping brands understand what their customers value, how they feel, and what drives them to act. I’ve built frameworks, led strategies, and watched transformation happen when a brand truly gets what its customers need on a human level.
But the more I studied CX, the more I realized something bigger was at play.
It’s not just customer experience. It’s human experience. And when you understand that—when you decode what makes people feel value, connection, and purpose—you can transform more than just businesses.
You can transform leaders. Communities. Societies. Lives.
Expanding the Lens: From CX to HX
This newsletter—Transform the HX—is the evolution of that work.
It’s where I explore how experience shapes outcomes everywhere:
In leadership: How do leaders create environments that empower, elevate, and transform the people they serve?
In politics and society: How do movements, policies, and narratives shape the experience of belonging, power, and purpose?
In our personal lives: How do we process our own experiences—and how do those lead to breakthroughs, healing, and growth?
This idea isn’t new for me. I first introduced my perspective of Human Experience (HX) in my book ProphetAbility, where I explored how we can anticipate and design the experiences that lead to transformation. Then, in 2020, as the world went into lockdown, I launched a Facebook Live series by the same name—Transform the HX—interviewing people who were masters of transformation in their own lives, industries, and communities.
Since then, clients have asked me:
“How do we apply Transformational Customer Experiences (TCX)—experiences that transform the customer—not just in marketing or customer service, but in HR, social and professional groups, even our family?”
And that’s when it became clear: Transformation through experience is universal. It’s not confined to a department, a business, or a moment. It’s a human reality—and one we can shape with intention.
At the center of it all is this truth:
Experience changes perception. And perception drives transformation.
What I’ve Learned
As I’ve gone deeper into this work, I’ve discovered two things:
Every transformational outcome begins with a shift in experience—a moment when something feels different, meaningful, or powerful enough to change how we see ourselves, the world or our place in the world.
Transformation is measurable—through frameworks like the Admiration Equation, we can understand what people truly value, and design experiences that create trust, loyalty, and real ROI.
What You’ll Get from Transform the HX
Each week, I’ll share insights, tools, and frameworks from my work across business, social, political and personal transformation—helping you:
Decode the strategies behind transformational experiences
Apply frameworks like the Admiration Equation to leadership, business, and life
Explore the human side of value creation, resilience, and change
Reflect on how your own experiences have shaped your growth—and how to design more of them
Why It Matters
We live in a time of rapid change—and those who can design and lead human experiences that transform will shape the future. Not just of business, but of society, leadership, and culture.
My goal is to help you see differently, think strategically, and act intentionally—because that’s how transformation begins.
Let’s explore, challenge, and transform the human experience—together.
Thanks for being here. Let’s get started.
— Tony Bodoh
How ChatGPT interprets this image:
This image symbolizes human transformation through experience. A diverse group of individuals stands at a crossroads. One path represents traditional systems—data, structure, and the familiar. The other path leads toward connection, growth, and light—the transformational side of leadership, business, and life.
It’s a visual metaphor for what I explore here: how strategic, intentional experiences guide people—not just to solutions, but to new perceptions, possibilities, and outcomes. Transformation begins when we choose experience as the catalyst.
Let’s Make This Transformational for You
I want this space to be transformational for you.
What questions or challenges are you facing around strategy, experience, or transformation—at work or in life?
Comment below or hit reply—I read every one, and your input will help shape upcoming posts.