🧠 What keeps a myth alive—especially when it’s been fact-checked over and over again?
In this episode, we dive into a headline-grabbing claim: that the U.S. imposes a 298% tariff on Chinese electric vehicles. It’s not true—but it feels true to many. Why?
This isn't a conversation about policy—it’s a masterclass in perception, psychology, and how people construct reality. We use this case study to explore how belief, emotion, and loss aversion can override facts and how leaders and communicators can engage truth more effectively.
🔍 In This Episode:
Why repetition + emotion = perceived truth.
How Prospect Theory explains why loss-based messaging sticks harder than truth-based correction.
What the Admiration Equation teaches us about who we believe and why.
The role of “truth fatigue” in a world where every claim feels contestable.
What it means to design communication that addresses both logic and identity.
💡 Insight to Take With You:
Facts alone don’t change minds.
To shift belief, you must also shift context, emotion, and the story people tell themselves.
🧭 Challenge to Reflect On:
What’s one belief you’ve held tightly—not because it was proven, but because it felt right?
How would you want someone to help you reexamine it—without shame?
📘 Go Deeper:
Read the full breakdown of the tariff myth, and what it reveals about modern messaging, trust, and mental accounting:
👉 Why the 298% Tariff Myth Persists
📲 Spread the Truth (With Compassion):
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