Summary:
Before leaders can elevate, they must stabilize. The 12 Utilities outline the essential emotional and functional needs people require to feel safe, seen, and supported. Brave leaders consistently deliver on things like clarity, closure, security, and consistency—even when it’s inconvenient.
Takeaway:
Stability is the unsung hero of trust. People can’t be brave if they’re bracing for impact.
Reflection Prompt:
Which utility do you naturally provide? Which one do you tend to withhold?
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