Summary:
Bravery is costly. This post applies Prospect Theory to show how fear of loss—of safety, status, belonging, or identity—often prevents courageous action. Brave leaders reframe the risk by asking: What’s the cost of not showing up?
Takeaway:
You’re not imagining the fear. But inaction comes with a price too—usually a deeper one.
Reflection Prompt:
What kind of loss are you most afraid of—and how has that shaped your leadership?
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